Web App vs Mobile App: Which Should You Build First?

Web App vs Mobile App: Making the Decision

Limited budget means you cannot build both at once. Here is how to choose.

Build a Web App First When:

• Your users primarily work on desktop (B2B, productivity tools)
• You need to iterate quickly based on feedback
• SEO and discoverability matter
• Budget is tight (web apps cost 30-50% less)
• You do not need device features (camera, GPS, push notifications)

Build a Mobile App First When:

• Your product is used on-the-go (delivery, fitness, social)
• You need device features (camera, location, sensors)
• Push notifications are critical for engagement
• Your competitors are mobile-first
• App store presence adds credibility in your market

The Progressive Web App Compromise

PWAs give you web distribution with some mobile features. They work offline, can be installed on home screens, and cost less than native apps. Consider this if you are unsure.

Our Recommendation

For most B2B products: start with web. For most consumer products: start with mobile (or PWA). Validate with one platform before investing in both.